Privacy Policy

This policy covers personal data collected through Marge Studio at studio.marge.sg, operated by Marge.sg in Singapore. It applies to account holders, their teammates, and anyone whose data reaches us because a customer connects a social media account or uploads brand assets to the product.

We collect the following categories of data:

• Account data: your name, work or personal email address, and workspace details when you sign up or are invited to a workspace.
• Brand and brief inputs: your website URL, brand colors, logos, product photos, and any text or preferences you provide to help us generate content on brand.
• Connected account data: access tokens and basic profile details (such as your account handle and platform) for the social media accounts you connect through our publishing partner, Ayrshare, so we can publish and schedule on your behalf.
• Generated content: the carousels, captions, and images you create, regenerate, approve, or publish inside Marge Studio.
• Usage data: how you use the product, such as pages visited, features used, and generation activity, which helps us fix bugs and improve the product.
• Payment metadata: we do not store your full card details. Subscription payments are handled by our payment processor, Airwallex, who holds your card details and billing information. We keep limited metadata such as your plan, subscription status, and billing period so the app knows what you are entitled to.

We use your data to:

• Provide the service, including generating on brand content, publishing and scheduling to your connected accounts, and showing you performance analytics.
• Run your subscription, including billing, renewals, and customer support.
• Keep the product secure, prevent abuse, and enforce our Terms of Service.
• Communicate with you about your account, billing, and important product updates.
• Improve Marge Studio, for example understanding which features are used and where people get stuck.

We do not sell your personal data, and we do not use your brand content or connected account data to train AI models on behalf of other customers.

Marge Studio is built on top of a small number of specialist providers. Each only receives the data it needs to do its job:

• Anthropic (Claude) processes brand inputs and brief details to generate captions, ideas, and brand profiles (AI text generation).
• Fal processes brand and design inputs to generate carousel and post images (AI image generation).
• Ayrshare stores your connected social media account tokens, publishes and schedules your posts, and provides post analytics and unified inbox messaging.
• Airwallex processes subscription payments and holds your payment and billing details on our behalf (payment processing).
• Resend sends transactional email on our behalf, such as sign in links and account notifications (email delivery).
• Supabase hosts our application database, where your account, brand, and generated content records are stored (data hosting).

These providers act as our data processors and are only permitted to use your data to provide the service to us, not for their own independent purposes.

We keep account and generated content data for as long as your account is active, so you can keep using and referring back to your work. If you cancel your subscription, your data remains accessible on the free trial tier limits until you ask us to delete your account, at which point we delete or anonymize your personal data within a reasonable period, except where we are required to keep certain records (such as billing records) for legal or accounting purposes.

Under the PDPA and general good practice, you can ask us to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete personal data.
• Delete your personal data or your account, subject to legal or accounting retention requirements.
• Withdraw consent for us to use your data for a particular purpose, understanding this may limit what Marge Studio can do for you.

To exercise any of these rights, email hello@marge.sg. We will respond within a reasonable time and may need to verify your identity first.

We use reasonable technical and organizational measures to protect your data, including encrypted connections, access controls on our database, and relying on providers (Supabase, Airwallex, Ayrshare) that maintain their own security programs. No system is completely secure, so we cannot guarantee absolute security, but we take reasonable steps to protect your information and will notify affected users if we become aware of a data breach that is likely to result in significant harm, as required by the PDPA.

Some of our service providers (including Anthropic, Fal, Ayrshare, and Airwallex) operate infrastructure outside Singapore. Where your data is transferred outside Singapore, we take reasonable steps to make sure it receives a standard of protection comparable to the PDPA, including relying on providers with their own data protection commitments and, where applicable, standard contractual clauses.

For any privacy question, request, or concern, contact our data protection point of contact at hello@marge.sg. See also our Terms of Service for how this policy fits into our overall agreement with you.

We may update this policy as the product or our data practices change. We will update the "Last updated" date at the top of this page whenever we do, and will make a reasonable effort to notify you of material changes.